Piracy as an entry deterrence strategy in software market
Year of publication: |
2022
|
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Authors: | Nie, Jiajia ; Zhong, Ling ; Li, Gendao ; Cao, Kuo |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 298.2022, 2 (16.4.), p. 560-572
|
Subject: | Enter deterrence strategy | Entry cost | Piracy | Software market | Supply chain management | Markteintritt | Market entry | Software | Lieferkette | Supply chain | Produktpiraterie | Product counterfeiting | Softwareindustrie | Software industry | Theorie | Theory |
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