Agency practitioners' meta-theories of advertising
Year of publication: |
2009
|
---|---|
Authors: | Nyilasy, Gergely ; Reid, Leonard N. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 4, p. 639-668
|
Subject: | Werbung | Advertising | Ontologie | Ontology | Theorie | Theory |
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