Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Ricard W. Jensen (Associate Professor of Marketing, Department of Marketing, School of Business, Montclair State University), Yam B. Limbu (Associate Professor of Marketing, Montclair State University, NJ, USA), Yasha Spong MBA (Director of Business Development, zample Sunnyvale, California, USA)
| Year of publication: |
July 2015
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|---|---|
| Authors: | Jensen, Ricard W. ; Limbu, Yam B. ; Spong, Yasha |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/2015, 4, p. 242-248
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| Subject: | Twitter | visual analytics | digital marketing | football | sports marketing | corporate sponsors | Online-Marketing | Internet marketing | Fußball | Football | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Visualisierung | Visualization | Brasilien | Brazil | Social Web | Social web | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482357