Agent-based modeling in marketing : guidelines for rigor
William Rand; Roland T. Rust
| Year of publication: |
2011
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|---|---|
| Authors: | Rand, William ; Rust, Roland T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 3, p. 181-193
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| Subject: | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376052