Agent-based modeling of zapping behavior of viewers, television commercial allocation, and advertisement markets
Hiroyuki Kyan and Jun-ichi Inoue
| Year of publication: |
2014
|
|---|---|
| Authors: | Kyan, Hiroyuki ; Inoue, Jun-ichi |
| Published in: |
Econophysics of agent-based models. - Cham : Springer, ISBN 978-3-319-00022-0. - 2014, p. 3-26
|
| Subject: | Fernsehnutzung | Television usage | Werbewirkung | Advertising effects | Verhaltensökonomik | Behavioral economics | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281733