The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Michael T. Ewing
| Year of publication: |
2013
|
|---|---|
| Authors: | Ewing, Michael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 83-89
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Fernsehnutzung | Television usage | Australien | Australia | 2002-2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745861