Aggressive or partnership strategy : which choice is better for the national brand?
Year of publication: |
2015
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Authors: | Amrouche, Nawel ; Yan, Ruiliang |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 166.2015, p. 50-63
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Subject: | National advertising | Game theory | Private labels | Pricing | Revenue sharing | Preismanagement | Pricing strategy | Markenartikel | Brand | Werbung | Advertising | Spieltheorie | Handelsmarke | Store brand | Markenführung | Brand management |
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