Implementing online store for national brand competing against private label
Year of publication: |
2012
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Authors: | Amrouche, Nawel ; Yan, Ruiliang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 3, p. 325-332
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Subject: | Handelsmarke | Store brand | Wettbewerbsvorteil | Competitive advantage | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Online-Handel | Online retailing | Einzelhandelspreis | Retail price |
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