Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Year of publication: |
2012
|
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Authors: | Cova, Bernard ; Prévot, Frédéric ; Spencer, Robert |
Other Persons: | Lowe, Sid (reviewed) ; Ellis, Nick (contributor) ; Purchase, Sharon (reviewed) ; Rod, Michel (reviewed) ; Hwang, Ki-Soon (reviewed) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 2, p. 365-367
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Organisationsstruktur | Organizational structure | Sensemaking-Ansatz | Sensemaking approach |
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