AI in marketing, consumer research and psychology : A systematic literature review and research agenda
Year of publication: |
2021
|
---|---|
Authors: | Mariani, Marcello M. ; PerezāVega, Rodrigo ; Wirtz, Jochen |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 4 (09.12.), p. 755-776
|
Publisher: |
Wiley |
Saved in:
Online Resource
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