AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Year of publication: |
2024
|
---|---|
Authors: | Spais, George ; Phau, Ian ; Jain, Varsha |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 3, p. 1053-1056
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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