Aiming big with small cars : emergence of a lead market in India
Rajnish Tiwari; Cornelius Herstatt
| Year of publication: |
2014
|
|---|---|
| Authors: | Tiwari, Rajnish ; Herstatt, Cornelius |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | Innovation | Kraftfahrzeug | Motor vehicle | Marktsegmentierung | Market segmentation | Kfz-Industrie | Automotive industry | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 229 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-02065-5 ; 978-3-319-02066-2 |
| Classification: | Wirtschaftswachstum |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231708