Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Year of publication: |
2023
|
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Authors: | Su, Yu ; Lee, Craig ; Lovelock, Brent |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 8, p. 653-677
|
Subject: | agency | airlines | communion | hotels | loyalty programmes | Multinomial logit analysis | programme differentiation | psychological mechanisms | psychological reward | self-construal | Hotellerie | Hotel industry | Fluggesellschaft | Airline | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Luftverkehr | Air transport |
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