Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Year of publication: |
July 2018
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Authors: | Hwang, Yoo Hee ; Mattila, Anna S. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 6, p. 769-778
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Subject: | Loyalty reward program | cross-cultural | self-construal | airlines | luck-based rewards | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Airline |
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