Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs
Year of publication: |
2008
|
---|---|
Authors: | Chen, Ching-Fu ; Chang, Yu-Ying |
Published in: |
Journal of Air Transport Management. - Elsevier, ISSN 0969-6997. - Vol. 14.2008, 1, p. 40-42
|
Publisher: |
Elsevier |
Subject: | Brand equity | Brand preference | Purchase intentions | Switching costs | Airlines |
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