Do global airline alliances influence the passenger's purchase decision?
Year of publication: |
2014
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Authors: | Wang, Stephen W. |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 37.2014, p. 53-59
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Subject: | Global airline alliances | Brand equity | Brand preference | Purchase intention | Involvement | Strategische Allianz | Strategic alliance | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Welt | World | Luftverkehr | Air transport | Markenführung | Brand management |
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