Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Year of publication: |
2023
|
---|---|
Authors: | Mahadin, Bushra K. ; ElSamen, Amjad A. Abu ; El-Adly, Mohammed Ismail |
Published in: |
International journal of organizational analysis. - Bradford : Emerald, ISSN 1758-8561, ZDB-ID 2435914-2. - Vol. 31.2023, 6, p. 2031-2058
|
Subject: | Advertising | Airline | Brand equity | Customer loyalty | Customer perceived value | Sales promotion | Verkaufsförderung | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Werbewirkung | Advertising effects | Werbung |
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