Airline website loyalty formation and the moderating effects of gender and education
Year of publication: |
2013
|
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Authors: | Forgas-Coll, Santiago ; Palau i Saumell, Ramon ; Sánchez-García, Javier ; Fandos-Roig, Juan Carlos |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 7.2013, 2, p. 255-274
|
Subject: | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Website | Benutzerfreundlichkeit | Usability | Geschlecht | Gender | Bildungsniveau | Educational achievement | Spanien | Spain |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-012-0153-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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