Strategic trade show marketing
Manfred Kirchgeorg
| Year of publication: |
2005
|
|---|---|
| Authors: | Kirchgeorg, Manfred ; Klante, Oliver |
| Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 313-337
|
| Subject: | Messe | Trade fair | Marketingmanagement | Marketing management | Strategische Handelspolitik | Strategic trade policy | Theorie | Theory | Messebeteiligung | Trade fair participation | Strategisches Management | Strategic management | Marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003142781