Aktuelle Trends und Problemstellungen der Marketingstrategie
Alexander Haas, Gerhard Hausruckinger, Björn Sven Ivens
| Year of publication: |
2005
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|---|---|
| Authors: | Haas, Alexander ; Hausruckinger, Gerhard ; Ivens, Björn Sven |
| Published in: |
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-409-03418-8. - 2005, p. 173-192
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| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003251280