Discounting - erfolgreich nicht nur im Handel
Hermann Diller ; Alexander Haas ; Gerhard Hausruckinger
| Year of publication: |
1997
|
|---|---|
| Authors: | Diller, Hermann |
| Other Persons: | Haas, Alexander (contributor) ; Hausruckinger, Gerhard (contributor) |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 19.1997, 4, p. 19-28
|
| Subject: | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy | Theorie | Theory | Welt | World | Discounter | Discounters |
| Extent: | Graph. Darst., Ill |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001231611