Akzente im Nanomarketing : Marketingkonzept, Technologiemarketing und Diffusion
Michael Reinhold
| Year of publication: |
2002
|
|---|---|
| Authors: | Reinhold, Michael |
| Publisher: |
St. Gallen : Verl. THEXIS |
| Subject: | Marketing | Innovationsdiffusion | Innovation diffusion | Nanotechnologie | Nanotechnology | Schweiz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 59 S Ill., graph. Darst |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2002/2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 57 - 59 kart. |
| ISBN: | 3-908545-82-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001675934