Akzeptanzforschung von Multi-Media unter besonderer Berücksichtigung von POI-Anwendung
Thorsten Heinen
| Year of publication: |
1996
|
|---|---|
| Authors: | Heinen, Thorsten |
| Publisher: |
Siegen : Freter |
| Subject: | Multimedia | Marketing | Information | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | V, 81 S. graph. Darst. |
|---|---|
| Series: | Multi-Media & Marketing : Schriftenreihe. - Siegen : H. Freter c/o Lehrstuhl für Marketing, Univ.-GH Siegen, ZDB-ID 2224931-X. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | POI = Point of Information |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000979122