Albania (go your own way!) to Zimbabwe (a world of wonders) : a rhetorical analysis of the world’s country tourism slogans
Michael Lever and Rumaila Abbas
| Year of publication: |
2019
|
|---|---|
| Authors: | Lever, Michael ; Abbas, Rumaila |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 3, p. 320-333
|
| Subject: | Country slogans | destination branding | rhetorical analysis | semiotics | thematic review | tourism | Markenführung | Brand management | Albanien | Albania | Simbabwe | Zimbabwe | Tourismus | Tourism | Destinationsmanagement | Destination management | Semiotik | Semiotics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766718778878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165853