Alcoholic beverage advertising : an integrative interdisciplinary review
Year of publication: |
2015
|
---|---|
Authors: | Hovland, Roxanne W. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 36.2015, 1, p. 88-114
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Subject: | Alkoholkonsum | Alcohol consumption | Werbung | Advertising | Alkoholisches Getränk | Alcoholic beverage | Werbewirkung | Advertising effects | Alkoholsteuer | Alcohol tax |
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