Alexa, what's on my shopping list? : transforming customer experience with digital voice assistants
Year of publication: |
2022
|
---|---|
Authors: | Eugene Cheng-xi Aw ; Tan, Garry Wei-Han ; Cham Tat Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 180.2022, p. 1-13
|
Subject: | Artificial intelligence | PLS-SEM | Customer experience | Digital voice assistant | Parasocial interactions | Smart-shopping perception | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing |
-
Hasan, Rakibul, (2021)
-
Akram, Muhammad Shakaib, (2022)
-
Schultz, Carsten D., (2023)
- More ...
-
Virtual reality in tourism : adoption scepticism and resistance
Cham Tat Huei, (2024)
-
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin, (2022)
-
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han, (2023)
- More ...