Alibaba's IT platform and electronic commerce synergy in driving "Singles' Day"
Year of publication: |
2016
|
---|---|
Authors: | Wu, Jen-Her ; Li, Qi ; Wei, Kwok Kee |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 26.2016, 3, p. 193-202
|
Subject: | Alibaba | business-to-consumer | electronic commerce | incentivized gamification | Singles' Day | social networks | synergistic IT platform | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Social Web | Social web | Synergie | Synergy |
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