What drives consumer shopping behavior in live streaming commerce?
Year of publication: |
2020
|
---|---|
Authors: | Xu, Xiaoyu ; Wu, Jen-Her ; Li, Qi |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 3, p. 144-167
|
Subject: | Live streaming commerce | Stimulus-Organism-Response | Para-social interaction | Arousal | Social sharing |
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