Aligning marketing strategies throughout the supply chain to enhance performance
Kenneth W. Green; Dwayne Whitten; R. Anthony Inman
| Year of publication: |
2012
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|---|---|
| Authors: | Green, Kenneth W. ; Whitten, Dwayne ; Inman, R. Anthony |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 1008-1018
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| Subject: | Marketingmanagement | Marketing management | Lieferkette | Supply chain | Performance-Management | Performance management | Investitionsgüterindustrie | Capital goods industry | Strukturgleichungsmodell | Structural equation model | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656647