Alignment : explicating a key concept in strategic communication
Sophia Charlotte Volk and Ansgar Zerfass
Year of publication: |
2020
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Authors: | Volk, Sophia Charlotte ; Zerfaß, Ansgar |
Published in: |
Future directions of strategic communication. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-27230-2. - 2020, p. 105-123
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Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
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