Communication evluation and measurement : skills, practices and utilization in European organizations
Ansgar Zerfass, Dejan Verc̆ic̆ and Sophia Charlotte Volk
| Year of publication: |
2017
|
|---|---|
| Authors: | Zerfaß, Ansgar ; Verc̆ic̆, Dejan ; Volk, Sophia Charlotte |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 22.2017, 1, p. 2-18
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| Subject: | Performance measurement | Public relations | Measurement | Effectiveness | Evaluation | Skills | Performance-Messung | Qualifikation | Occupational qualification | Öffentlichkeitsarbeit | Messung | EU-Staaten | EU countries | Interne Kommunikation | Internal communication | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-08-2016-0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599988