Productivity on the social web : the use of social media and expectation of results
Neus Soler-Labajos (Open University of Catalonia, Spain), Ana Isabel Jiménez-Zarco (Open University of Catalonia, Spain)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Soler-Labajos, Neus ; Jiménez-Zarco, Ana Isabel |
| Published in: |
Social media listening and monitoring for business applications. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0846-5. - 2017, p. 45-68
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability | Web 2.0-Technologien | Web 2.0 technologies | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0846-5.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565161