All rivals are not equal : clarifying misrepresentations and discerning three core properties of rivalry
Year of publication: |
January 2017
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Authors: | Tyler, B. David ; Cobbs, Joe |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 1, p. 1-14
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Subject: | rivalry | demand | attendance | sport marketing | social identity | team identification | Sportmarketing | Sports marketing | Theorie | Theory | Profisport | Professional sports | Wettbewerb | Competition |
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