All you can pay : how companies use our data to empty our wallets

Anna Bernasek and D.T. Mongan

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to

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Year of publication:	[2015]
Authors:	Bernasek, Anna ; Mongan, D. T. ; Mongan, D.T.
Publisher:	New York : Nation Books
Subject:	Konsumentenverhalten \| Consumer behaviour \| Kundendaten \| Customer data \| Data Mining \| Data mining \| USA \| United States
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	xii, 240 Seiten Illustrationen 21 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 225-232) and index Erscheinungsjahr in Vorlageform:[2015]
ISBN:	978-1-56858-474-4 ; 1-56858-474-1 ; 978-1-56858-475-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011447796