Generating insight from customer data
Year of publication: |
2007
|
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Authors: | Messenger, Steve |
Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 1344027-5. - Vol. 56.2007/08, p. 45-47
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Kundenintegration | Customer integration |
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