Design benefits, emotional responses, and brand engagement
Frank Franzak, Suzanne Makarem and Haeran Jar
| Year of publication: |
2014
|
|---|---|
| Authors: | Franzak, Frank ; Makarem, Suzanne ; Jar, Haeran |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 1, p. 16-23
|
| Subject: | New product development | Emotions | Product design | Brand engagement | Design benefits | Emotion | Markenführung | Brand management | Produktgestaltung | Produktentwicklung | Luxusgüter | Luxury goods | Gesellschaft | Society |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359016