Alleviating Poverty: A Macro-Micro Marketing Perspective
| Year of publication: |
2006
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|---|---|
| Authors: | Kotler, Philip ; Roberto, Ned ; Leisner, Tony |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 26.2006, 2, p. 233-239
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