Social marketing : improving the quality of life
Philip Kotler ; Ned Roberto ; Nancy Lee
| Year of publication: |
c2002 ; 2. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Roberto, Ned ; Lee, Nancy R. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
| Subject: | Social Marketing | Social marketing | Theorie | Theory | USA | United States | Soziomarketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 438 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-7619-2434-5 |
| Classification: | Marketing ; Sozialpolitik: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001668925