Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image
Year of publication: |
2010
|
---|---|
Authors: | Alcañiz, Enrique ; Cáceres, Ruben ; Pérez, Rafael |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 96.2010, 2, p. 169-186
|
Publisher: |
Springer |
Subject: | company expertise | company trustworthiness | functional fit | image fit | altruistic attributions | CSR image |
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