Motivational Segmentation of Spain Teleshoppers in an International Context
Year of publication: |
2004
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Authors: | Alcañiz, Enrique ; Blas, Silvia ; García, Isabel |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 17.2004, 1, p. 97
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