Allocating advertising dollars by linear programming
James F. Engel and Martin R. Warshaw
| Year of publication: |
1972
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|---|---|
| Authors: | Engel, James F. ; Warshaw, Martin R. |
| Published in: |
Operations research : an introduction to modern applications. - Princeton, NJ [u.a.] : Auerbach, ISBN 0-87769-052-9. - 1972, p. 274-286
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Arndt, Johan: Word of mouth advertising. 1967c |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002119659