Altered states : the effects of media and technology on the creative process in advertising agencies
Mark W. Stuhlfaut and Kasey Windels
| Year of publication: |
2019
|
|---|---|
| Authors: | Stuhlfaut, Mark W. ; Windels, Kasey |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 1, p. 1-27
|
| Subject: | Advertising agencies | creative process | interactive media | job descriptions | models | organizational structures |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1380069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203254