Measuring the organisational impact on creativity : the creative code intensity scale
Mark W. Stuhlfaut; Kasey Windels
| Year of publication: |
2012
|
|---|---|
| Authors: | Stuhlfaut, Mark W. ; Windels, Kasey |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 795-818
|
| Subject: | Werbewirtschaft | Advertising industry | Unternehmenskultur | Corporate culture | Kreativität | Creativity | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674965