Alternative marketplaces in the 21st century : building community through sharing events
Year of publication: |
2012
|
---|---|
Authors: | Albinsson, Pia A. ; Perera, B. Yasanthi |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 4, p. 303-315
|
Subject: | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Wahrnehmung | Perception | Nachhaltige Entwicklung | Sustainable development |
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