Alternatives Marketing : Ideen, Erkenntnisse, preisgekrönte Beispiele
Wolfgang K. A. Disch ... (Hrsg.)
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Disch, Wolfgang K. A. (ed.) ; Wilkes, Malte W. (contributor) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Marketing | Wertwandel | Alternativer Marketingpreis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 245 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-478-23110-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000347218