"Am I getting it or not?" : the practices involved in "trying to consume" a new technology
Year of publication: |
2012
|
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Authors: | Ziamou, Paschalina Lilia ; Gould, Stephen J. ; Venkatesh, Alladi |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 216-228
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Subject: | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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