Ambiguity, processing strategy, and advertising-evidence interactions
Young-Won Ha ; Stephen J. Hoch
| Year of publication: |
1989
|
|---|---|
| Authors: | Ha, Young-won |
| Other Persons: | Hoch, Stephen J. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 354-360
|
| Subject: | Werbepsychologie | Psychology of advertising | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098563