Consumer learning : advertising and the ambiguity of product experience
Stepehn J. Hoch ; Young-Won Ha
| Year of publication: |
1986
|
|---|---|
| Authors: | Hoch, Stephen J. |
| Other Persons: | Ha, Young-won (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 2, p. 221-233
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001018727