Ambush Marketing - "Angriff aus dem Hinterhalt" oder intelligentes Marketing?
von Manfred Bruhn und Grit Mareike Ahlers
| Year of publication: |
2003
|
|---|---|
| Authors: | Bruhn, Manfred ; Ahlers, Grit Mareike |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 49.2003, 3, p. 271-294
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001848167