Customer Touch Points - Aufgaben und Vorgehensweise einer Multi-Channel Communication
Manfred Bruhn, Grit Mareike Ahlers
| Year of publication: |
2007
|
|---|---|
| Authors: | Bruhn, Manfred ; Ahlers, Grit Mareike |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 393-425
|
| Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenservice | Customer service |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003435047